Margin Ruler

Margin Leak Calculator Methodology

Estimates per-order margin after product cost, platform fees, and shipping, then compares the result to a target margin.

Amazon FBA is active. Other marketplace modules stay marked as planned until audited.

Estimates per-order margin after product cost, platform fees, and shipping, then compares the result to a target margin.

Published fee inputs, dated assumptionsNo account or emailPrivate unless you save

Fee schedule/source date: generic marketplace fee model verified 2026-05-08.

Primary source register: Amazon fee schedules · Amazon Revenue Calculator.

Formula

actual_margin = selling_price - platform_fees - product_cost - shipping_cost; target_price = (product_cost + shipping_cost) / (1 - platform_fee_pct - target_margin_pct)

Includes

  • Product cost
  • Platform-fee percentage
  • Shipping cost
  • Target margin gap
  • Signed per-order margin

Excludes

  • Inventory carrying cost
  • Returns
  • PPC/ACoS
  • Coupons and promos unless included in price
  • Sales tax/VAT
  • Chargeback and fraud losses
  • Marketplace-specific fee permutations

2026 fee-category audit

Fee componentStatus
Coupons and promotional discountsexplicitly excluded unless user enters
PPC / ACoS impactmodeled in break even ad spend
Returns Processing Feemodeled in return cost planning
Sales tax / VAT pass-through mathexplicitly excluded
2026 baseline FBA fulfillment-fee scheduleincluded or not applicable

Diagnostic output: Margin status, largest cost leak, target-margin price floor, max COGS, and margin sensitivity to fee changes.

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